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What is BrainHearing™?

BrainHearing™ is a technology developed by the hearing aid brand Oticon*. The technology helps hearing aid users get access to the full sound scene.

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12-month
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Advanced
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60-day
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12-month
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4 benefits of BrainHearing™

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1. Improved speech understanding
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2. Improved memory recall
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3. Reduced listening effort
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4. Enhanced selective attention to sounds
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Try hearing aids with BrainHearing™ for FREE

Oticon's cutting-edge technology - Better speech understanding - Reduced listening effort - Rechargeable batteries
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Have you ever worn a hearing aid?

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Why is BrainHearing™ relevant to you?

While your ears collect the sounds around you, your brain is responsible for processing these sounds. If you have normal hearing, you are able to hear all the different sounds around you. When you have hearing loss, your brain receives less information about these sounds. In this case, you may experience:

  • Increased mental load
  • Social isolation and depression
  • Poor balance and fall-related injuries
  • Dementia and Alzheimer's disease

Built on BrainHearing™ technology, Oticon hearing aids give your brain access to the full sound scene and support your brain in working more effectively.

Hearing loss and dementia

Having access to the full soundscape ensures that your brain can hear better with less effort.

When you hear better, your brain stays active. This consistent brain activation is important for your health because it places your brain at a decreased risk for cognitive decline.

Would you like to try a pair of hearing aids with BrainHearing™ technology?

Book a FREE* hearing check

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What makes Oticon BrainHearing™ different?

Did you know that you hear with your brain? Your ears collect sound, but it’s your brain that actually understands it.

Oticon's BrainHearing™ technology focuses on understanding how the brain makes sense of sound so that hearing aids with this technology can support your brain’s natural way of working.

Hearing aid brands and models Oticon hearing aids

How does Oticon Brainhearing™ technology work?

BrainHearing™ technology in hearing aids supports the brain’s natural way of processing sound. It gives the brain access to the full soundscape so that you can focus on the most relevant sounds and understand more with less effort.

  • BrainHearing™ balances the overall soundscape so that you can focus on the most important sounds around you.
  • BrainHearing™ allows you to hear speech more clearly as it enhances and clarifies speech sources near you.

Hearing aid types

Illustration shows different parts of the Brain

How does the brain make sense of sound?

The hearing centre in the brain is made up of two subsystems: the orient subsystem and the focus subsystem.


  • The orient subsystem scans the surrounding area for sounds and creates an overview of the sounds around you.
  • The focus subsystem selects which sounds to focus on, while filtering out irrelevant sounds.

These two systems constantly interact to make sure that the brain’s present focus is on the most important sounds. Hearing aids with BrainHearing™ support the way in which the brain naturally processes sound. It ensures that you hear as much as possible, with as little effort as possible.

Advice from an audiologist

When it comes to hearing loss, it's important to seek out a solution that will best serve your hearing needs - without compromise. Getting the highest level of care and seeking the best solution possible will likely have a positive impact on your overall quality of life.

Our team of audiologists recommends that you select a high-quality hearing aid if you have hearing loss. High-quality hearing aids give you the full sound perspective so that your brain can process sound as naturally as possible (rather than simply amplifying the sounds around you.)

This high-quality treatment leads to enhanced brain stimulation and lowers your risk for long-term health problems, such as cognitive decline.

Book a FREE* hearing check

Oticon hearing aid models

Oticon Intent™

Engage in life like never before.

  • Clarity - hear more clearly, be more engaged, and enjoy life fully with 4D Sensor technology
  • Confidence - Get the power to enjoy your day with all-day2 battery life packed into a small, discreet design.
  • Connectivity - Quickly and easily connect to devices and the people that matter to you the most. 

2Up to 20 hours of use on a fully charged battery. Expected use time for rechargeable battery depends on use pattern, active feature set, hearing loss, sound environment, battery age and use of wireless accessories.

Book a FREE* hearing check Oticon Intent™
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Oticon Real™

Be curious. Be involved. Be sharp.

With a discreet, elegant design Oticon Real now gives you more choices along with:

  • Remarkable sound quality
  • Available in both rechargeable and disposable battery options
  • Nine colours, so you can choose the style that suits you.
Book FREE* hearing check Oticon Real™
oticon_own_invisible_hearing_aid oticon_own_invisible_hearing_aid
Oticon Own

Introducing the latest technology in custom hearing aids

Why choose Oticon Own? 

  • A customised fit
  • An invisible look
  • Expectional sound experience
  • Built on BrainHearingTM
  • Connect seemlessly 
Book FREE* hearing check Learn more
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Oticon Jet

Great sound. Great choice.

Oticon Jet gives you nine styles to select from, so you can find just the one for you. And with five different colours, you can choose the one that best matches the colour of your hair or skin:

  • Discreet in-the-ear hearing aids
  • Sleek behind-the-ear hearing aids
  • A range of colours to choose from
Book FREE* hearing check Oticon Jet
Oticon Xceed Oticon Xceed
Oticon Xceed

The hearing aid that opens up your world for people with severe to profound hearing loss

The unique technology in Xceed supports you in these situations by giving you more access to speech than ever before. Oticon Xceed is proven to give you better speech clarity with less listening effort in noisy environments, compared to Oticon's previous generations of powerful hearing aids1.

1 Ng 2019, Oticon whitepaper, sponsored by Oticon.

Book FREE* hearing check Oticon Xceed
Oticon Zircon

It's time to start socialising and celebrating a life filled with sound.

Thanks to groundbreaking technology, Oticon Zircon offers 360° speech and clear sound from all directions, even when in noisy environments, so you can focus on the sounds you love.

Book FREE* hearing check Oticon Zircon
Maddison Franse Audiologist head shot grey background
Maddison Franse - Audiologist and Medical and Clinical Projects Specialist

BSc, MClinAud, MAudA(CCP)

What drew Maddison to the hearing care industry was the potential to help others connect with those around them, enriching their quality of life. Over her career at Audika she has gained experience in adult rehabilitation, paediatric testing and tinnitus management, and been involved the training and development of graduate and student audiologists. Excited to share her passion for hearing health and excellent clinical care she moved into the role of Medical & Clinical Projects Specialist.

Maddison's current role allows her to raise hearing health awareness amongst other health professionals and support Audika’s clinical network in providing the best possible service and care to their clients.

Sources


1. Amieva, H., Ouvrard, C., Meillon, C., Rullier, L., & Dartigues, J. (2018, January 03). Death, Depression, Disability, and Dementia Associated With Self-reported Hearing Problems: A 25-Year Study. Retrieved from https://academic.oup.com/biomedgerontology/article/73/10/1383/4783130

2. Hearing aids, information on hearing loss and tinnitus. (n.d.). Retrieved from https://www.oticon.global/hearing-aid-users/blog/2019/why-healthy-hearing-is-vital-in-fighting-dementia

3. Lin, F. R.. (2011, February 1). Hearing Loss and Incident Dementia. Archives of Neurology. https://jamanetwork.com/journals/jamaneurology/fullarticle/802291.

4. Lin, F. R., & Ferrucci, L. (2012). Hearing loss and falls among older adults in the United States. Archives of internal medicine, 172(4), 369–371. https://doi.org/10.1001/archinternmed.2011.728

5. Livingston G, Huntley J, Sommerlad A, Ames D, Ballard C, Banerjee S, et al. . Dementia prevention, intervention, and care: 2020 report of the Lancet Commission. Lancet. (2020). https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(20)30367-6/fulltext

6. Oticon BrainHearing™. (n.d.). Retrieved from https://www.oticon.com/your-hearing/hearing-health/brainhearing-technology

7. Rönnberg J;Lunner T;Zekveld A;Sörqvist P;Danielsson H;Lyxell B;Dahlström O;Signoret C;Stenfelt S;Pichora-Fuller MK;Rudner M;. (n.d.). The Ease of Language Understanding (ELU) model: Theoretical, empirical, and clinical advances. Retrieved from https://pubmed.ncbi.nlm.nih.gov/23874273/
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